However, finding the perfect track is only half the battle - the other equally important half is understanding basic music licensing to make sure you’re using the songs and sound effects legally. Choosing music that aligns with your audience and video content is key to engaging new customers and driving lasting brand loyalty.

Your background music has a huge impact on how consumers respond, influencing everything from spending behavior to brand perception. With ever-increasing competition amid video marketers to snag consumers’ attention, you need a secret weapon to make your own video marketing stand out.

You can also add tracks to your own 'mixes.In 2021, 87% of marketers said video content gave them a strong return on investment, skyrocketing from just 33% in 2015. You can stream music on the site, and when you find a track you like, simply click on the download arrow. You can also do keyword searches to find content. So, for example, electronic has jungle, techno, chill-out, trip-hop, and dubstep as sub-categories, among others. What we particularly like is that those genres are broken down into sub-genres. These include blues, electronic, hip-hop, jazz, pop, rock, country, folk, classical, soul and R'n'B, as well as more niche categories such as spoken content, experimental audio, and old time/historic. You can browse the wealth of free-for-personal-use music by genre. The FMA states that tens of millions of visitors every month download music for personal use, and many share and remix music from FMA in videos, podcasts, films, games, apps, and even school projects.

The site offers free access to open licensed, original music. Now owned by music platform and music licensing company Tribe of Noise, the Free Music Archive, or FMA, was founded in 2009 by radio station WFMU (Opens in a new tab).

Free audio music download